OpenView

OpenView is a venture capital firm based in Boston, MA that focuses on helping enterprise software companies grow to their full potential.

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The Goal

Design a book of a collection of startup founder and tech influencer stories that conveys an aspirational tone of voice and lives as an extension of the OpenView brand (originally designed by Pentagram) according to the principles of being 'clear, precise, and human'.

The Result

BUILD has been sent to startup CEOs and influencers in countless cities spanning 8 countries, to such popularity that a second volume is set for production. BUILD has not only been valuable to the founders of companies who reap the advice of its stories, but it's also the first touchpoint OpenView makes with its prospective companies.