Rachel Worthman


Habu Health

I created a simple icon set for Habu Health, a cannabis research group, committed to improving health and wellness who were trying to reach a market of individuals who were maybe not the typical cannabis user and are unaware of the benefits. Their goal was to educate this large audience in a way that was scientific, more clinical in nature and destigmatized the usage of cannabis. The icons would be used to denote different steps and actions in the Habu app, but also utilized in marketing materials to familiarize potential users of the app with the meaning of the icons and the step-by-step process of using the app. I based the icon uniformity off the Habu logo’s hexagon and created a set of icons that were clear and simple. I also incorporated Habu’s signature green color into the branded marketing materials.